Alumni Fundraising: Put Your Money Where Your Nostalgia Is

The relationship that a college or university has with its alumni is not unlike a first true love - one that lasted a few years, they had tons of fun with, grew up a little, learned a lot and spent a good portion of their time either drunk or rolling around in bed. The nostalgia is heavy and the emotional ties are strong, two things that give alumni fundraising campaigns a serious advantage over, say, the Adopt-a-Highway Program (unless you're an ex con who experienced a particularly touching community service moment that conjures up warm memories every time you see a discarded Burger King wrapper on the side of the road). People are often eager to give back to the school that made them who they are today and gave them so many great years.

Source: http://EzineArticles.com/6296995

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